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Privacy Policy

How we collect, use, and protect your personal data — written in plain language.

Last updated: 2026-04-24

1. Who we are

Sneak Peek Shoes ("we", "us", "our") operates handpaintedsneaker.com and sneakpeek.shoes. We are based in Mumbai, India and are committed to protecting your personal data in accordance with India's Digital Personal Data Protection Act, 2023 (DPDP Act).

2. What data we collect

We collect the minimum data needed to fulfil your order and run our business:

  • Name, phone number, email address, and shipping address — provided when you place an order or contact us.
  • Payment information — processed by our payment gateway (Razorpay / Shopify Payments). We do not store full card numbers or UPI credentials.
  • Order history and preferences.
  • Browsing data — IP address, browser type, pages viewed, referral source. Collected via cookies and analytics tools (see Section 4).
  • Communications you send us via WhatsApp, email, or contact forms.

3. How we use your data

We use your data only for these purposes:

  • Fulfilling your custom sneaker order.
  • Communicating about your order status, shipping, or design approval.
  • Responding to your inquiries.
  • Improving our website, products, and customer service.
  • Marketing communications — only if you have opted in. You can opt out anytime.
  • Legal compliance — taxation, fraud prevention, dispute resolution.

4. Cookies and third-party tracking

We use cookies and similar technologies to operate the site, analyse usage, and run advertising. Specifically:

  • Meta Pixel (Facebook/Instagram) — for advertising and analytics. Pixel ID can be inspected in your browser dev tools.
  • Google Analytics 4 — for site usage analytics.
  • Google Ads — for measuring ad campaign performance.
  • Vercel Analytics + Speed Insights — for site performance monitoring.

These third parties may set their own cookies. You can disable cookies in your browser settings, though some site features may not work correctly without them.

5. How we share your data

We share your data only as needed:

  • Shipping partners — for delivering your order.
  • Payment processors — for handling transactions.
  • Analytics and advertising platforms (Meta, Google, Vercel) — see Section 4.
  • Legal authorities — when required by law.

We do not sell your personal data to anyone, ever.

6. Data retention

Order and customer data is retained for as long as needed to fulfil our legal, tax, and accounting obligations under Indian law (typically 7 years from the date of the transaction). Marketing data is retained until you opt out.

7. Your rights under DPDP Act 2023

You have the right to:

  • Access the personal data we hold about you.
  • Correct inaccurate data.
  • Request deletion of your data (subject to legal retention requirements).
  • Withdraw consent for marketing communications.
  • Lodge a complaint with the Data Protection Board of India.

To exercise any of these rights, contact us at Custom@sneakpeek.shoes or via WhatsApp at +91 99303 73233.

8. Children's privacy

Our products are sold to adults (18+). We do not knowingly collect data from children under 18. Kids' shoes are sold to parents/guardians on behalf of the child.

9. Changes to this policy

We may update this policy from time to time. The 'Last updated' date at the top reflects the latest revision. Material changes will be communicated via email if we have your address on file.

10. Contact

Email: Custom@sneakpeek.shoes

WhatsApp: +91 99303 73233

Mailing address available on request via WhatsApp.

Questions about this policy? We respond fastest on WhatsApp.

Message us — +91 99303 73233